Fitness isn’t confusing because nothing works. It’s confusing because almost everything works.
Running works. Lifting works. Yoga works. HIIT works. Cold plunges probably work for something.
The problem isn’t finding a method. The problem is figuring out what’s right for you and sticking with it long enough to matter.
Most people don’t need another microwaved fitness plan. They don’t need a complete life overhaul. They need a clear goal, a sensible plan, and enough consistency to make it happen.
That’s where I come in.
I’m Kev. FlatOut is just me. No sales department. Just me, the people I coach, and a shared commitment to making progress.
Messy, imperfect, real-world progress. Because life isn’t a self tan selfie.
CLIENT TESTIMONIALS
“Kev has been brilliant. The motivation, the push, the science and his meticulous approach are all there. But what really sets Kev apart is the level of personalisation and how fully he supports you, whatever your journey looks like.” Matthew
“The way he approaches fitness, how consistent and methodical he is, it just works. He helps you set real, achievable goals, and his unwavering support is always there. He inspires you to actually get on with it and do it for yourself.” Ann Louise
“I have never felt this strong. For the first time in my life, I am using the gym properly and it has completely transformed me. I have lost a stone, and now I am focused on getting stronger and building muscle. This has been a total game-changer.” Dan
WHO I COACH
I like coaching people who have reached the point where they’re ready to stop thinking about it and start doing something about it.
If you’re reading this page, there’s a decent chance that’s you. I don’t believe in twisting anybody’s arm. I don’t do hard sells. I don’t want clients who need convincing.
We’re in this together or we’re not.
HOW I THINK ABOUT FITNESS
Fitness is simpler than people think. Consistency is harder than people think.
That’s the whole game.
Most people spend years looking for the perfect programme when they would have been better off following a good one.
The people who succeed aren’t always the most talented. They’re usually the ones who keep showing up long after the novelty has worn off.
Progress is built from small, boring wins. Stack enough of them together and things start changing: your body, your fitness, your confidence, your standards.
THE THREE PILLARS
Everything I do is built around three ideas.
Specificity
We need to know where we’re going.
If you want bigger arms, we don’t spend all day chasing marathon times. If you want to get fitter, we don’t build a programme that only cares about aesthetics.
The destination matters.
Intensity
At some point, you have to ask your body to change.
Not every session needs to feel like a near-death experience, but if nothing is being challenged, nothing is adapting.
Consistency
The king of them all.
Most fitness plans fail for boring reasons. Life gets busy. Motivation fades. Work gets stressful.
People miss a week and decide they’ve ruined everything. The answer is almost never to start again. The answer is usually to keep going.
WHAT WE ACTUALLY DO
I don’t force a system on people. We figure out what makes sense for you.
Together.
Your goals. Your schedule. Your strengths. Your obstacles. Your life.
Then we use the tools that fit: strength training, cardio, HIIT, nutrition, habit change and progress tracking.
Whatever gives you the best chance of success. My job is to help build the plan and then hold you accountable to it.
HYBRID COACHING – £200/MONTH
A mix of in-person coaching and online support for people who want hands-on guidance but don’t need somebody standing beside them every workout.
- Comprehensive in-person movement assessment and goal-setting session
- Two 1:1 in-person sessions per month
- Custom training programme built around your goals, schedule and training environment
- Nutrition and habit coaching worked out together, not force-fed
- Ongoing programme updates and feedback
- Weekly HIIT bootcamp access (optional)
- Learn to spot your own technique issues and training blind spots
- Unlimited messaging access, my number, direct
- Not a bot. Not an app.
- Exit-ready coaching, the goal is independence, not dependence
ONLINE COACHING – £200/MONTH
Full coaching support wherever you train.
- Comprehensive video consultation and movement assessment
- Custom training programme built around your goals and circumstances
- Nutrition and habit coaching worked out together, not force-fed
- Ongoing programme updates and feedback
- Lift video reviews with feedback within 24 hours
- Monthly progress audit
- Unlimited messaging access
- Not a chatbot pretending to care
- Exit-ready coaching, the goal is independence, not dependence
THE FLATOUT PACT
This isn’t for everyone. But you’re not everyone.
What you’ll get from me
Honest feedback. Clear direction. High standards. Support when things get difficult. A coach who gives a damn.
I’ll be flexible when life happens, but never soft on standards.
If progress stalls, we won’t guess. We’ll check the data. Find the block. Fix it.
What I need from you
Show up, especially when you don’t feel like it.
Own your choices, even the imperfect ones.
Ask for help early, not after a meltdown.
Stick to your minimums.
Do the boring work that actually moves the needle.
And don’t disappear the moment things stop being exciting.
Because excitement was never the point.
THE GUARANTEE
Try it, Do the work. If it isn’t right within the first month, walk away.
Full refund. No guilt. No awkward conversations. No subscription trap.
It’s on me to earn your trust, not lock you in.
READY?
Read the page, look at what’s included, look at the pricing.
If it sounds like the kind of coaching you’ve been looking for, let’s talk.
If not, that’s fine too.
The internet is full of coaches.
If you’re interested send me an email, say hi.
kev@flatout.fit